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Freewheelin’ Friday | No. 2

Our weekly round-up of interesting bike news, commentary, and the best of what our favorite riders are up to.

Wine Country In GearWe are excited to be featured in the new issue of Oregon Wine Press for our Joyride event in Polk County. And we are always thrilled to see #BikesMeanBusiness in any feature story. Many thanks to author Dan Shryock for this comprehensive story about how bicycling is connecting Oregon wineries and wine country lodging to more customers.

Cycle Oregon, the organization best known for its weeklong rides across the state, brings its one-day women-only Joyride to Independence, Oregon. “Our goal is to provide a really great setting for the riders,’ says Cycle Oregon executive director Steve Schulz. ‘It’s a win-win for us and the local communities.”

Pedal PowerPeloton Magazine‘s home office is in Ojai, California but their Creative Director, Tim Schamber, calls Portland, Oregon home. He’s an ever-smiling ride partner and an ace photographer; how about we host a meet-and-greet at the Cycle Oregon HQ this summer to look at some of his work? Peloton grabbed an early look at the all-new Trek Domane+ LT 9 and it’s stunning. A full review is out in the upcoming issue and you’ll be able to see this bike at Bike Gallery sometime very soon. Just a little something on a Friday to daydream about all weekend…

Bikes Mean Business – Oregon is home to a number of great bike industry brands and two of them have partnered to promote bike shops nationwide. Portland Design Works and Chris King Precision Components have combined forces to create a nationwide bicycle retail shop locator with store hours and updated operating procedures for each. We stand with Oregon Governor Kate Brown in her determination that bicycle stores are essential businesses and are pleased to see so many other state governors expressing the same in their executive orders. Bicycles are an important recreational outlet at this time but even more important in their use as a vital, and in many cases primary, mode of transportation for many. Kudos to these great Oregon bike businesses for their leadership in these trying times.

We Got To Hang Out – You may recall meeting Annalisa Fish at our 2020 Kickoff Party; she’s the one with the mobile bike fit studio. She’s a Physical  Therapist in her real life and owner of the Endurance PDX studio just a block away from the Cycle Oregon HQ. Along with co-hosts Abby Watson and Anna Grace Christensen, Annalisa’s podcast, We Got To Hang Out, brings in cool guests with a bike theme from framebuilders to racers to comedians and musicians. Corin Tucker from Sleater-Kinney and Fred Armisen from Portlandia are two stand-out episodes. We’re proud to support this podcast as the WGTHO crew brings a fresh voice with that cool Oregon vibe to cycling.

Helmet Rating 101 – The Biomedical Engineering and Mechanics department at Virginia Polytechnic Institute and State University began evaluating helmets for sport use in 2011 and is now regarded as the independent authority on which current model helmets offer the greatest protection from injury due to impact. Why rate helmets? “Although all helmets currently being sold satisfy minimum safety requirements specified by standards organizations, not all helmets are created equal. Two helmets that pass the same standard may offer different levels of impact protection. Prior to the Virginia Tech Helmet Ratings, consumers had no way of knowing which helmets were better than others. Given that helmets are a safety product, this information should be available to consumers.” 

What a great example of college kids using their heads. Visit this informative site to see the rankings and get yourself some 5-Star coverage.

Path Less Pedaled – Russ and Laura love travel, bicycles, camera gear, and craft coffee. You do, too? Then this channel is for you. Watch travel tips, gear reviews, and trip inspiration to get you stoked for your next outdoor adventure. Russ and Laura put out new content on living the Supple Life every Thursday and it feels just like hanging out with your hometown riding friends. There were a few years they called Oregon home though the road seems to have called them onward. Still, we love them and we hope you’ll enjoy their stories of The Supple Life and Party Pace as much as we do.

From the #RideCycleOregon Archives

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